Is it easier to sell books about Muslims if they’re written by non-Muslims? This expert panel of independent publishers discuss the ins and outs of selling works by Muslim and other minority writers. How can communities support independent publishing and how can writers get their stories out there? Panellists include Jazzmine Breary, Digital and Publicity Manager at Jacaranda Books, Sandeep Mahal, Director of Nottingham UNESCO City of Literature, Zareen Jaffrey, Executive Director of Salaam Reads and Aimee Felone, co-founder of Of Knights, which publishes inclusive children’s books. Chaired by Sarah Shaffi, freelance journalist and co-founder of BAME in Publishing.
Aimée Felone is co-founder of newly launched Knights Of – a commercial children’s publisher whose main focus is hiring diversely and commissioning writers and illustrators from a diverse range of backgrounds. She has worked at Eve White Agency, David Higham Associates and was Assistant Editor at Scholastic. She has always been a supportive and engaged voice within the industry working and has tirelessly worked to promote diversity.
Sarah Shaffi is the former online editor and producer at The Bookseller, the UK publishing industry’s trade magazine. In 2016, she co-founded networking group BAME in Publishing, a regular meet up for people from ethnic minorities working in UK publishing. Sarah is now editor-at-large at Litte Tiger, reviews books for Stylist Magazine online and regularly chairs author events. She can be found tweeting @SarahShaffi