In the eighties, Bayley's Boilerhouse Project at the V&A, and the Design Museum, which evolved from it, changed the way the world thinks about design. In the same decade, Hegarty's campaigns for Audi and Levi's brought standards of wit and art to television advertising that are unlikely to be bettered. Thirty years later, Bayley believes that all of life is a question of taste, while Hegarty says that all of life is a question of branding. As the old, solid analogue culture cedes to a more fugitive digital one, Bayley and Hegarty discuss what tangible values remain in an increasingly de-materialised world.
£8 tickets (£6 students) are available via Eventbrite and in store.