The Kim Kardashian Principle: Jeetendr Sehdev in conversation with The Rt Rev. Lord Bishop Alastair Redfern

In The Kim Kardashian Principle, that the Huffington Post describes as 'one of the most influential books of the year', Sehdev reveals the people, products and brands that do it best from YouTube sensations like PewDiePie to taxi-hailing app Uber and proves why the old strategies aren't working. A fresh, provocative and eye-opening guide to understanding how only the boldest and baddest ideas survive, The Kim Kardashian Principle shares three key tenets: no posturing; no apologies; no shying away from the spotlight. 

Jeetendr Sehdev was born and raised in Bristol, England. He graduated from both Oxford University and the Harvard Business School before heading to Hollywood to become the world's leading authority on celebrity branding. His insights into pop culture have made global headlines. Forbes recently credited his new rules for branding as the inspiration behind Nike's advertising campaign with Colin Kaepernick, one of the most talked about advertising campaigns in recent history. 

Jeetendr is a familiar face on Access Hollywood, CNN Tonight, and BBC World News. He regularly contributes to a variety of publications, including the The Economist, The Guardian, and the Financial Times. 

Please join us for what promises to be a fascinating evening of discussion. 

Terms and conditions: Jeetendr Sehdev will sign the copy of the book included with the ticket, plus any additional copies of the book which will be available to purchase on the day. There will be an opportunity to have a photo taken of you with Jeetendr Sehdev whilst he signs your book. Staff will be on hand to take your camera/phone to get a photo of you with Jeetendr.